Subsequently, from 2008, the Ministry of Economic Affairs promoted the second five-year plan. The "Digital Content Industry Promotion Office" was officially inaugurated on September 29, 2009. The Executive Yuan has designated digital content industry development as a key flagship plan under the cultural and creative industries, one of the six emerging industries. In August 2009, the Executive Yuan approved the "Digital Publishing Industry Development Strategy and Action Plan" to promote Taiwan as a global hub for digital publishing. To date, the "Cultural and Creative Industry Development Plan – Digital Content Industry Flagship Program" continues to expand the digital content industry, covering content, hardware, software, and application services.
In 2020, the National Development Council's "Six Core Strategic Industry Promotion Plan" included information and digital industries, cybersecurity, precision health, green and renewable energy industries, and more, highlighting the importance of the information and digital sectors. Today, in response to technological progress, the nation embraces the digital era, integrating smart technologies to enhance the value of digital public services, such as the Service-Oriented Smart Government 2.0 initiative and innovative digital policies promoted by the Digital Development Department. Our department’s three main curriculum axes—"Digital Video Design," "Digital Game Design," and "Digital Value-Added Design"—are designed to meet social and industrial demands, defining the primary teaching and research directions as follows:
(1) Department Development Goals
【Day Division】【Evening Division】Undergraduate Program (4-year/2-year) Details
The educational objective of National Formosa University’s Department of Multimedia Design is to cultivate talent for the digital content industry. The department primarily focuses on three types of industry talent: Digital Video, Digital Game, and Digital Value-Added content.
- Digital Video Design: Master basic skills in digital imaging, video editing, and animation design, integrating storytelling skills to manage the video content creation process.
- Digital Game Design: Learn game design principles and development technologies, including game mechanics, character design, programming, and game engine applications.
- Digital Value-Added Design: Emphasizes cross-disciplinary integration, training students to apply digital technologies in cultural creativity, digital publishing, educational technology, and other fields to create added value.
Through project-based production, practice-oriented courses, and industry-academia collaboration projects, students’ innovation and problem-solving abilities are enhanced.
Figure: Talent Education Goals and Industry Characteristics of Multimedia Design Department
【Day Division】Master’s Program Details
The Master’s program cultivates advanced talent in the three categories, developing high-level professional skills, research capabilities, creativity, and leadership.
- Digital Video Design: Further study new trends in video content creation and develop high-quality professional works.
- Digital Game Design: Explore interactive design and user experience in games, developing innovative game applications with emerging technologies at the core.
- Digital Value-Added Design: Promote innovation of digital content in cultural heritage, commercial applications, and educational technology, researching value creation models in digital transformation.
Students are encouraged to combine industry practice and academic research, developing strategic planning and management capabilities in the digital content industry. Training includes integrating multimedia technology, cultural creativity, and data analysis to promote deep integration of smart technology and digital content, realizing sustainable digital development.
Figure: Advanced Talent Education Goals and Industry Characteristics of Multimedia Design Department
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Development Features |
Key Strategies |
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[Professional Feature Development] Enhancing Digital Content Professional Features |
1. Strengthen departmental professional features through digital video design, digital game design, and digital value-added design programs. 2. Cultivate advanced digital talent through the "Digital Content Creative Industry" graduate program. |
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[Student Growth & Care] Cultivating Multimedia Design Professionals with International Perspectives |
1. Invite domestic and international experts and scholars to give lectures and teach courses. 2. Enhance students' professional abilities through participation in domestic and international exhibitions and competitions. 3. Guide students to obtain international professional certifications to enhance global competitiveness. |
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[Teaching Quality Enhancement] Strengthen Faculty Academic Research and Creative Abilities |
1. Encourage faculty to publish papers in domestic and international journals, periodicals, or conferences. 2. Hold seminars to strengthen academic exchanges with related departments domestically and internationally. 3. Organize faculty joint exhibitions and solo exhibitions. |
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[Community Service & Contribution] Encourage Local Revitalization and Community Service |
1. Encourage faculty to care for local culture and integrate it into courses, guiding students to engage with local issues. 2. Assist in the operation of local museums and cultural centers, training students to participate in management and event planning, enhancing community interaction, showcasing students’ expertise, and attracting youth back to the region. |
Table: Department Development Strategies
(4) Department Development and Its Connection to Future Industries
1. Connection between the Multimedia Industry and Emerging Technologies
The department has been committed to integrating digital media technologies and developing digital content, aiming to cultivate talents with humanities literacy, aesthetics, art, and media technology integration skills. With continuous advancements in motion-sensing technology, we leverage VR, AR, and other immersive interaction technologies to bring more possibilities to daily life. The gaming industry utilizes these new technologies to further advance the industry, while local tourism industries aim to offer more convenient and immersive experiences, innovating traditional business models.
Looking ahead, the combination of AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality) technologies will create limitless possibilities. Immersive interactive experiences enhance product added value, which will be a key direction for the multimedia industry. To meet this trend, the department continues to offer courses in "Digital Video Design," "Digital Game Design," and "Digital Value-added Design" to cultivate students’ professional abilities. In addition, since 2018, we established the "MRRTC Mixed Reality Research & Teaching Center" to continuously strengthen core competency development as technology advances.
2. Integration of Industry-Academia Collaboration into Professional Courses
Our university is committed to establishing an efficient research and development system to promote research and development of fundamental and applied technologies needed by industries. We actively seek and utilize various resources to conduct systematic and integrated academic research and innovative technology development. Through collaboration with enterprises, we provide students with summer internships, successfully cultivating talents required by the digital content industry while enhancing students’ humanities literacy to align with global trends.
3. Connection Between the Multimedia Industry and Social Practice
Our university is located in Yunlin, and we aim to integrate local characteristics, traditional culture, and industries (such as glove puppetry and sugar factories) with data digitization and digital archiving design. These value-added applications are intended for the education and entertainment industries, developing the department's unique strengths while contributing to the local community. Additionally, we provide marketing planning services for primary local industries, including product packaging, logo design, business card design, and planning for tourism factories, creating works that combine Yunlin’s traditional culture with local特色. Moreover, collaboration with industry partners in certification courses not only enhances student competitiveness but also establishes recognition and authority in the central Taiwan region.
The department combines practical project-based courses and plans future collaborations with the industry to help students familiarize themselves with their future working environment. Students are encouraged to participate in national and international competitions to enhance their skills, fostering their integration and teamwork abilities across design, creativity, and management. The educational goals of the university, college, and department are summarized in the figure below, showing the connection between the talent cultivation objectives at each level.
Figure: Connection of Talent Cultivation Goals at University, College, and Department Levels
